“In the end, there can be only one.”—RAMIREZ The word “priorities” rose from obscurity about 50 years ago, and by definition of the root word “priority” we are fooling ourselves to think that we can be focused on more than one important thing at a time. A true priority will consume 100% of our resources […]
Bad News Always communicate news that’s bad, slightly bad or even neutral by phone, if not in person. Never via email, let alone text. Clients are often quick to quit when problems arise. Talking problems through often leads to resolution. Rely on emails only when you’re relaying good news, but then again, when it is […]
Be Literate The written word is a Brokers primary form of communication. It’s excusable not to know how to use a semi-colon (I still don’t), but misspelling words chips away at your credibility. Although it doesn’t catch all errors, spell-checking your emails and other correspondence is a no-brainer. Brokering is a game of precision, precise […]
Much of this blog series will focus on the ultimate productivity tool: the telephone. Few devices allow one to efficiently build a relationship. For those who are skeptical of this method and demand that it is “all about the face-to-face meetings,” I say, “Give me a call.” You already use the phone daily, but do […]
Document Your Plan I had specific goals in 2008; I officially began Brokering in June of that year, leaving me seven months with which to work. And work I did. My goal at that point was to average one completed file every second week and to intake at least one new application per week. Intake […]
Pen & Paper “Arriving at one goal is the starting point to another.” A goal without a deadline is just a dream. Simply saying that you ‘want to be a Broker’ isn’t enough. It’s a dream, it’s vague, with little hope for success. Stating ‘I will be a licensed Broker by X’ now that’s a […]
This just in: mainstream media is heavily focused on the negative. This is what we humans crave, a constant stream of warnings of impending doom. Financial doom, real estate doom, celebrity doom, personal doom, etc. Your brain will be better for ignoring it. All of it. Yes, stay current through reputable sources (books) and of […]
Should you have a presence on LinkedIn, Facebook, Instagram and Twitter? What about other social media outlets? TikTok for instance? The answer is a strong maybe, to yes. A somewhat professional presence. Arguably your personal presence should be semi-professional. Of course we all have real lives, with our hobbies, quirks, funny friends, unique family members, […]
Every interaction you have with an underwriter, a Business Development Manager, a team lead, a lender VP and so on during the processing of a file, or even just in a casual conversation at a trade show, is you either building or burning bridges. Your primary goal is to recognize that everyone involved in the […]
“Real estate is the last bastion of caveat emptor.”– anonymous I’ve used that quote twice—to hammer the point home. In real estate transactions, there is risk. The Broker’s role is to help mitigate that risk wherever you can. Caveat emptor is Latin for “let the buyer beware.” You do not want to let your clients […]