Simple steps to easier and more effective online and email marketing of your Mortgage Broker business. […]
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Learning the Lenders
You may not be the solution for every mortgage applicant, but it’s smart to be the referral source to lending options beyond what you can offer. […]
Lender Shopping — A Case Study
All mortgage lenders are not created equal. Five declines are not an issue, just a challenging start. […]
Habits and Systems
Having these systems rooted in your subconscious as part of a natural and consistent process will pay massive dividends for your mortgage business. […]
Your Customer Relations System
Build the vital habit of inputting key metrics about your mortgage clients. You will value the aggregate data years from now. […]
Patience Is Practice
Life grants us many opportunities to practice patience. PACT is the way to do it. […]
Chapter 26 — Revenue: Budgets and Brokering
For a Mortgage Broker, a two-page business plan you can glance at daily will keep you on course. Here’s what mine looked like. […]
Chapter 61: Mortgage Fraud
Some clients may think that bending the rules to get their mortgage is “no big deal,” when in reality it is your livelihood as a Mortgage Broker on the line. […]
Is that Work or Mission Creep?
Many people believe they “work” 60 hours a week, though their browser history and mobile phone records would likely indicate otherwise. […]
Chapter 43: Scripts Gone Wrong
My verbal script had fallen into a rut of repetition. And clearly my brain had shifted into cruise control. Four years after the event my face is still reflexively flushes a bit just recalling it. This was one of my all-time highs, as in the heights of stupidity. […]