Some folks, like the Bank Of Canada, communicate in a code that can only (sometimes) be deciphered with a Masters degree in English.

Just try reading a bit of this…

Why do they do this?

Who is their audience?

Why even make this public?

Here is an objective ranking of this piece of text;

Readability; ‘Post-Graduate’

Readability; Post-Graduate. And I’d suggest even then less than half of post-graduates would want to attempt to read this study.

What the point of it?

To demonstrate they’ve hired smart people?

I don’t think so, because smart people know they need to keep things simple if they want to communicate effectively with a broad audience.

The Bank Of Canada has a growing optics problem. This kind of communication does not help.

Perhaps they should use the Hemingway Editor APP themselves!

The target?

Grade 5 readability is ideal.

And yes, we do the exact same thing to our clients – proceed with caution.

Post-Graduate!

Be simpler.

Be Better.

Hemingway Editor is your friend.

Use it or lose it (the client)

DW