Do you have a blog?
Do you post on a regular basis?
Do you send a link to that blog via email, (as I did with this post) to your database?
Do you take the written content and use it to create video content?
The blog is a video script, the video you shoot is your next blog post.
If not.
Ask yourself…
Do you routinely find yourself typing detailed answers to common questions and hitting send?
IE explaining property tax adjustments, or why you cannot send a copy of an appraisal to a client, or what the amortization effect is of going from monthly payments to accelerated-weekly, or perhaps even what amortization actually is.
Why are you hitting send to one person?
Why aren’t you hitting post?
So that the world may bear witness to your brilliance!
Why are you not sending out the same material over and over and over again, every few months if not every few weeks?
Not everyone saw it the first five times… true story.
Rinse and repeat.
Get your wisdom out there.
Position yourself as the expert!
Do this over and over and over again, and you will be the defacto expert.
Make it happen!
DW