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Chapter 43: Scripts Gone Wrong

Cover of Be the Better Broker by Dustan Woodhouse, Mortgage Broker

My verbal script had fallen into a rut of repetition. And clearly my brain had shifted into cruise control. Four years after the event my face is still reflexively flushes a bit just recalling it. This was one of my all-time highs, as in the heights of stupidity. […]

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Social Media for Mortgage Brokers

Be the Better Broker Volume 1

An excerpt from Volume 1 of Be the Better Broker. Should you have a presence on LinkedIn, Facebook and Twitter? What about other social media outlets? The answer is yes, a professional presence. Even your personal presence should be professional. Of course we all have real lives, with hobbies, quirks, funny friends, unique family members. […]

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Ch. 22 Heuristics (vs. Shortcuts)

Cover of Be the Better Broker by Dustan Woodhouse, Mortgage Broker

An excerpt from Vol. 2 of Be the Better Broker. Heur-what-stics? As defined by Wikipedia, a heuristic technique, often called simply a heuristic, is any approach to problem solving, learning or discovery that employs a practical method not guaranteed to be optimal or perfect, but sufficient for the immediate goals. When an optimal solution is […]

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A Filter For Social Media

A filter for social media. A filter for all forms of communication and action. A filter for living life. Is it true? Is it positive? Is it useful? Living by these three tenets makes for a less-stressful social media experience for sure, but lately I’ve been trying to apply them to my conversations, my writings, […]

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Managing Expectations

Managing Expectations, the heart of this business. A dozen or more Bank executives meeting at their local branch to spend a few hours, perhaps even a few days, reviewing the applicants file.   um ya… A single individual with the computing power of a Commodore 64 surrounded stacks of paper files is expected to review […]

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