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Chapter 43: Scripts Gone Wrong

Cover of Be the Better Broker by Dustan Woodhouse, Mortgage Broker

My verbal script had fallen into a rut of repetition. And clearly my brain had shifted into cruise control. Four years after the event my face is still reflexively flushes a bit just recalling it. This was one of my all-time highs, as in the heights of stupidity. […]

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Chapter 75: Incoming Client Documents

Be the Better Broker Voume 3

Do not be a drag on document processing. Be the facilitator of a smooth process. Documents review, retitling, saving and forwarding should be a top-three priority at any time. […]

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Social Media for Mortgage Brokers

Be the Better Broker Volume 1

An excerpt from Volume 1 of Be the Better Broker. Should you have a presence on LinkedIn, Facebook and Twitter? What about other social media outlets? The answer is yes, a professional presence. Even your personal presence should be professional. Of course we all have real lives, with hobbies, quirks, funny friends, unique family members. […]

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Ch. 22 Heuristics (vs. Shortcuts)

Cover of Be the Better Broker by Dustan Woodhouse, Mortgage Broker

An excerpt from Vol. 2 of Be the Better Broker. Heur-what-stics? As defined by Wikipedia, a heuristic technique, often called simply a heuristic, is any approach to problem solving, learning or discovery that employs a practical method not guaranteed to be optimal or perfect, but sufficient for the immediate goals. When an optimal solution is […]

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